What is a self-catering accommodation?

Self-catering accommodation gives your guests the space and facilities to look after themselves. They get a kitchen, their own living area, and the freedom to cook meals and follow their own schedule—no need for set dining times or room service.

For you, it’s a way to offer something beyond a standard room. That might mean a suite with a kitchenette or a separate unit with full kitchen facilities. Either way, your guests have everything they need to settle in and stay comfortably, on their terms.

Self-catering is especially appealing to families, business travellers, and anyone planning a longer stay. They’re looking for more flexibility, more space, and a stay that feels a little more like home.

At a minimum, self-catering accommodation includes:

  • A kitchen or kitchenette with a stove, fridge, and basic cooking utensils
  • A separate living area where guests can relax
  • Reliable Wi-Fi, parking, and often laundry facilities

In this article, we’ll look at the benefit of adding self-catering options, including how you can attract longer stays and reach guests who might otherwise look for holiday rentals or serviced apartments.

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What are the three types of self-catering accommodation?

Understanding the different types of self-catering accommodations helps you tailor your space to attract the right guests. Whether you’re catering to budget travellers, families, or guests who want something a bit more high-end, the way you set up your property makes all the difference.

Cheap self-catering accommodation

This is all about offering value. Budget-conscious hostel guests aren’t expecting luxury, but they do want the essentials done well. A clean, functional kitchen, comfortable beds, and fast Wi-Fi can go a long way for a bed and breakfast.

If you can make the experience simple and hassle-free, you’ll earn positive reviews and encourage repeat stays. These guests often stay longer, so even without high nightly rates, they can still be profitable.

Key amenities:
Basic kitchen facilities, comfortable bedding, reliable Wi-Fi, self-check-in, clear instructions.

Luxury self-catering accommodation

Some guests want flexibility but aren’t willing to give up comfort. For them, it’s about quality finishes, thoughtful details, and a space that feels special. That might mean a coffee machine, high-end appliances, or a welcome hamper with local treats.

These bookings often bring in more revenue, and small upgrades can make a big difference in guest satisfaction.

Key amenities:
Modern kitchen appliances, stylish furnishings, premium linens, smart TV, welcome gifts, local recommendations.

Large group self-catering accommodation

Families, groups of friends, or people travelling for events often look for spaces where they can stay together comfortably. These guests need room to spread out, a decent-sized kitchen, and shared spaces to relax.

You don’t need a huge property to attract group bookings. Even two units with connecting doors or flexible layouts can appeal if they’re set up well.Key amenities:
Multiple bedrooms, large dining and lounge areas, group-friendly kitchen, outdoor space, parking for several vehicles.

self-catering accommodation

Self-catering accommodation: essentials and must-haves

Guests book self-catering stays because they want flexibility, privacy, and a space that feels like home. The right amenities help you deliver on that promise—and they often make the difference between a one-time booking and a repeat guest.

Let’s break it down by area, starting with the most important: the kitchen.

The kitchen: where expectations are high

For many guests, a self-catering stay starts and ends with the kitchen. They’ve chosen your place so they can cook for themselves, save money on meals out, or just enjoy a slower pace. A poorly equipped kitchen can lead to frustration, while a thoughtful one builds instant trust.

What your kitchen should include:

  • A full stove, oven, microwave, and refrigerator
  • Essential cookware: pots, pans, baking trays, cooking utensils
  • Dishware for all guests: plates, bowls, cutlery, coffee mugs, wine glasses
  • Extras that show you care: a coffee maker or kettle, a selection of teas, and basic cooking supplies like oil, salt, and pepper

Tip: Even small touches like tongs or a bottle opener get noticed. Guests remember when they have everything they need—and when they don’t.

Bedrooms and living spaces: comfort first

After a good meal, guests want a good night’s sleep and a space to unwind. You don’t need to overdo it, but comfort and functionality matter – especially if the bed is what guests are primarily paying for, such as in a guest house.

What to focus on:

  • Comfortable beds with high-quality mattresses, extra pillows, and blackout curtains
  • Reliable, fast Wi-Fi throughout the property
  • A small desk or dedicated workspace—especially for remote workers or business travellers
  • Entertainment options: a smart TV, access to streaming services, a few board games or books for downtime

Getting these essentials right creates a stay that feels effortless for your guests. And when things feel effortless, they leave better reviews, rebook, and recommend your property to others.

Making your self-catering accommodation in the UK stand out

No matter where your property is located, there are always ways to make it more appealing to guests. It’s about offering something they’ll remember—a stay that feels easy, comfortable, and connected to the place they’re visiting. From personalised welcomes to showcasing local flavour, small details can help you stand out and keep guests coming back.

Self-catering accommodation in Edinburgh

Guests in Edinburgh often want to explore the city’s rich history and culture. Help them settle in with a welcome note that includes tips for visiting local landmarks like Arthur’s Seat or the Royal Mile. A small bottle of whisky or vouchers for a nearby café can add a nice local touch.

Self-catering accommodation in Cornwall

Travellers come to Cornwall for the beaches, scenery, and seafood. Stock your welcome hamper with Cornish pasties, local jams, or tea. Provide beach gear like towels or umbrellas and a map with your favourite coastal walks or seafood spots marked.

Self-catering accommodation in Ireland

Guests staying in Ireland often value warmth and hospitality. A simple welcome basket with Irish soda bread, butter, and local cheese can make them feel at home. Highlight nearby pubs with live music or traditional food for an authentic local experience.

Self-catering accommodation in Lake District

Visitors to the Lake District are usually here for the outdoors. Providing walking guides, maps, or even a thermos for day trips can elevate the experience. Partnering with a local outdoor gear shop for discounts could also add value.

Self-catering accommodation in London

In London, convenience is key. Guests appreciate clear transport tips and guides to local neighbourhood gems beyond the tourist traps. A small Oyster card top-up or recommendations for nearby markets and cafés can make the stay smoother and more personal.

Self-catering accommodation in Dublin

In Dublin, it’s about culture and nightlife. Share your favourite spots for live music or lesser-known historical sites. Including a few Irish snacks or a pint voucher for a local pub shows thoughtfulness and connects guests to the city.

Self-catering accommodation in Whitby

Whitby draws in visitors for its charm and coastline. A welcome pack with local fish and chips vouchers, or a guide to the best sea views, can go a long way. If your property allows pets, highlight dog-friendly beaches or walking routes.

How self-catering accommodation can drive repeat bookings

Repeat guests are one of the simplest ways to boost your revenue and keep your calendar full. They already know what to expect, they’re easier to win over, and they’re more likely to leave positive reviews. The goal is to give them a reason to come back—and make it easy for them to book again.

Here’s how you can turn one stay into many.

Ask for reviews, and make it easy

Positive reviews help your property stand out, especially in competitive areas. After guests check out, send a quick follow-up message with a direct link to your review page on Airbnb, Google, or your website. A friendly note saying, “Hope you had a great stay—would you mind sharing a quick review?” often does the trick.

Offer returning guest discounts

A small discount can go a long way in encouraging repeat stays. Whether it’s 10% off their next booking or an extra night free during a longer stay, these offers show appreciation and help build loyalty. You can also use these deals to fill quieter periods throughout the year.

Stay in touch with past guests

Keep the connection going through email or social media. Share updates about your property, highlight local events, or offer early access to bookings for peak seasons. A simple reminder at the right time can bring past guests back—and they’re more likely to recommend you to others if you stay top of mind.

Repeat bookings don’t just save you time on marketing. They build a base of loyal guests who leave great reviews, return regularly, and help spread the word.

Manage your self-catering accommodation effectively with Little Hotelier

Running self-catering accommodation means juggling bookings, guest communication, pricing, and reviews—all while delivering a great guest experience. Little Hotelier helps you take control of it all, with tools built for small property owners like you.

Here’s how you can save time, fill more nights, and stay ahead of the competition:

  • Easily manage bookings across all your channels through Little Hotelier’s channel manager, keeping your availability and rates up to date across Airbnb, Booking.com, Google, and your direct website. No double bookings, no manual updates—just more time to focus on your guests.
  • Automate guest communication with Little Hotelier’s front desk system, sending automated messages before, during, and after a guest’s stay. Share check-in instructions, local recommendations, and review requests without lifting a finger.
  • Set smart pricing to boost revenue with Little Hotelier’s pricing intelligence feature, providing real-time data on local demand and competitor rates. Adjust your prices easily to stay competitive and make the most of peak periods.

You don’t need to spend all day managing admin. With Little Hotelier, you get more control over your property and more time to focus on what really matters—delivering an experience guests want to come back to.

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By Dean Elphick

Dean is the Senior Content Marketing Specialist of Little Hotelier, the all-in-one software solution purpose-built to make the lives of small accommodation providers easier. Dean has made writing and creating content his passion for the entirety of his professional life, which includes more than six years at Little Hotelier. Through content, Dean aims to provide education, inspiration, assistance, and, ultimately, value for small accommodation businesses looking to improve the way they run their operations (and live their life).