Hotel packages: Examples and ideas for travel packages

What are hotel packages?

Hotel packages are deals where a hotel sells a room bundled together with a set of other products and/or services, and offers a discount on the normal price. Accommodations will sometimes offer travel flight and hotel packages, or standalone packages for the property itself.

With the worldwide value of the package holiday market set to reach $13 billion in 2025, small hotel packages and promotions present an effective way to increase your revenue while also generating buzz about your business. When you design the right packages, you will find that it’s easy to fill your small hotel to capacity. Capitalising on this concept is simply a matter of coming up with hotel package ideas that speak to your guests.

In this blog we’ll delve into some key examples of hotel and travel packages that your property may be able to utilise.

Why are travel packages so attractive to guests?

Travel packages are so popular with guests because they offer a huge advantage when it comes to convenience. Opting for packages simplifies the planning process, since everything from transport to accommodation is bundled together and the traveller doesn’t have to stress about organising all the details. Many people love the structure that a travel package offers.

Some other benefits for guests, and why you should consider offering packages, include:

• Value for money: Packages will often provide a discount on what the value of the trip would be if each aspect was booked separately, giving travellers a savings incentive.
• Potential for better experiences: Packages will regularly include exclusive experiences or activities that aren’t readily available to other travellers.
• Increased traveller confidence: Travellers visiting a destination for the first time, especially solo travellers, will often feel more safe and secure with a packaged experience – particularly if it includes an organised tour.
• Something for everyone: Packages can be bundled in a number of ways, allowing for travellers to pick one which suits their specific needs.
• Time saving: Planning and organising a trip, particularly if it’s an international trip, takes a lot of time and effort. Choosing a package takes all this time away, giving guests more time to focus on being excited and organising other details – such as where they’ll go for dinner and which shops they want to visit.

Ultimately, packages present a highly streamlined way to travel for those who don’t mind sacrificing a little bit of flexibility and independence.

Tips on implementing hotel travel packages at your property

When you create packages to sell to potential guests of your property, it takes careful planning and preparation to ensure that you are offering something they are interested in and that you are getting maximum revenue for your business.

Here are x tips to get you started on the right foot:

1. Know your audience

There’s no point creating a business traveller package if your typical guests are romantic couples. Understand who you want to attract to your hotel, or who is most likely to book, and tailor package options accordingly.

2. Provide value or incentives

Paying a lump sum for a package deal has to be worth it in the guest’s eyes – whether this is through an exclusive experience, unmatched convenience, or a large variety of inclusions. It could be a good idea to allow guests some freedom to customise their package too.

3. Stay competitive

Even though you want to give guests a good deal while also making sure your business gets value from the booking, you need to ensure you aren’t too far under or over the prices of competitors. Too far under and guests will question the quality of the package, too far over and they will perceive a lack of value. Instead, focus on your marketing and promotion efforts to gain an edge.

4. Make it easy

One of the main reasons a traveller books a hotel package is the convenience, so you need to make sure that the booking and payment process is seamless, and that you provide reliable communication after booking confirmation.

5. Establish relationships

You can only offer an effective package if you have partners willing to contribute their products or services. Try to partner up with local businesses, as well as larger players like tour operators.

Bonus tips: It’s imperative that you list clear terms and conditions on your packages, to protect yourself and your guest from any disputes. And always be ready to solve any queries or requests that arise.

Unique hotel packages examples

The perfect hotel package for your situation will largely depend on the type of guest you attract. A romantic bed and breakfast, a family-friendly resort and a cheap and cheerful youth hostel all service very different demographics, and will therefore offer very different packages.

But to get the mental cogs whirring on potential packages for your property, let’s take a look at a handful of unique hotel package examples.

Wellness hotel package

Wellness travel is trending amongst travellers worldwide, and it’s particularly popular amongst Chinese travellers — the most powerful segment to attract. As a small hotel operator, you can create packages that allow people to enjoy healthy, restorative trips to your destination. 

You could partner with local spas or yoga studios in order to offer experiences along with a room at your property. You also might consider selling wellness extras, such as organic toiletries, massage chair access or aromatherapy options for the rooms. 

Wellness travel is appealing to people of all ages and backgrounds, so it’s a valuable package to consider for your small hotel.

Adventure hotel package

Today’s travellers prioritise the value of an experience over things that they can collect and bring home. This means that most people who are staying at your small hotel would prefer to try something new rather than bring home a T-shirt boasting the place that they have been. 

With this in mind, you should work with tour and activity operators in your region in order to offer adventure travel packages. Consider including kayaking tours, surfing lessons, mountain biking excursions or other adventures in your packages. When you add equipment rental, such as helmets, cameras or video equipment, you can continue to increase your revenue per customer.

Event hotel package

With this type of package, you should plan on scheduling several events at your small hotel throughout the year. If it’s your first year trying an events package, consider a summer event package and a winter event package to start. 

Whether the event is going to be a wine tasting, cooking lessons with a local chef, or a concert with a band who plays cultural music unique to your region, you will be able to transform the event itself into an events package. Create special rates that give guests a discount when they buy tickets for the event while also booking a room. This is a way to attract local residents as well as travellers from other places.

Romantic hotel package

Nothing says romance quite like a small boutique hotel. Couples can relax fireside in their own intimate room, decorated in a theme that can’t be found anywhere else. A bed and breakfast romance package is therefore a fantastic way for your property to generate business.

Whether it’s their first weekend getaway or they’re celebrating a milestone anniversary, couples will be looking for romantic features in their choice of accommodation.

Some elements you can use to make your package more valuable:

• Rose petals
• Fruit plates
• Late check out
• Wine
• Heart shaped food (eg. scones and sweets)
• Romantic dinner
• Spa treatment
• Local activities (eg. sailing or boat charter)
• Fireplaces, candles, quiet sitting areas and luxurious bathrobes are options that many couples are looking for when they stay at a small hotel
• Quiet spaces where they can reconnect, private rooms perfect for those most intimate moments and delicious meals that they can enjoy together

And you should offer the following in-room extras:

• Chocolate fondue
• Wine
• Fruit
• Marshmallows
• Candle
• Breakfast hampers
• Spa gift bag goodies
• Cheese, wine, and crackers
• Couples massage

The opportunities are endless when creating romantic packages and extras, but of course you will need to have a good booking engine to create packages on.

Little Hotelier’s booking engine will allow you to sell your rooms with a range of packages and offers to your guests to choose from at the time of making a reservation.

Wedding hotel package

Every couple has their own idea of the perfect wedding. While some people are willing to invest in luxury, others opt for a simple, budget-friendly ceremony that appeals to their own interests and desires.

How to increase wedding bookings? Primarily you should not limit yourself to a specific type of wedding. Design price packages that attract budget-friendly brides as well as top-of-the-line options for those who are willing to go the extra mile for a picture-perfect event.

The flexibility and customisation options will appeal to any type of couple, regardless of their theme or budget.

Weekday wedding package

You should not limit yourself to a specific type of wedding. Design price packages that attract budget-friendly brides as well as top-of-the-line options for those who are willing to go the extra mile for a picture-perfect event.

The flexibility and customisation options will appeal to any type of couple, regardless of their theme or budget.

If you have special prices available for those who book mid-week weddings, be sure to create online marketing campaigns just for those packages.

This is a great way to fill your rooms during a traditionally slow time, and also attract couples who are looking for weekday options.

Booking weddings at your property is an easy way to bring in extra guests and generate more revenue per customer. The wedding itself is a big boost in revenue, and the extras that you offer available can add to your profits significantly.

Tips to increase wedding bookings

A wedding at a small property can be intimate, whimsical and magical — the perfect setting for a destination wedding that is like no other.

Whatever the niche at your small hotel, you need to be able to effectively promote these options to your guests so that they are aware of the experiences available at your location.

Market the wedding services that your hotel provides

For many couples, planning a destination wedding can be overwhelming because they are not in your location, making it difficult to secure vendors.

If you provide wedding services, or you have staff members who provide these services, make sure that you include those services in your wedding marketing campaigns.

For example, an on-site florist, photographer or wedding planner might convince couples to book with you over another hotel in the area!

Create a website page for wedding packages

As you are designing your website for your small property, you likely will include separate landing pages for different aspects of your business: Rooms, Amenities, Local Attractions, and more.

Consider creating a wedding website page. This is where you can include additional information about your price packages, as well as photographs of weddings that have taken place at your small hotel.

Valentine’s day hotel package

Valentine’s Day is a rare period of opportunity for your property; when guests may come from the local neighbourhood or from across the world. Short-term and last-minute bookings will explode and the chance to earn revenue from packages and deals will be especially lucrative.

So it’s the perfect time for your business to create romantic, unforgettable Valentine’s Day experiences to offer guests who are hungry to escape the day-to-day and celebrate with a significant other.

Consider some of the following ideas for your room packages:

• Traditional: A basic setup might include rose petals adorning the bed, two glasses of champagne waiting, chocolates and fruit, with breakfast in bed delivered in the morning.
• Decadent: Ideas for a relaxing experience might see a his and hers spa day, a couple’s massage, and a full five-course candlelit dinner..
• Experiences: Some couples are more on the active side and may want to get involved in activities in the outdoors such as surfing/skiing lessons, rock climbing and abseiling, or horseback riding.
• Something different: Often it can be fun and romantic to learn together… right? Well some people think so, and you can encourage this by offering painting or pottery classes, cocktail making, cooking classes, or chocolate making.
• Frisky: Those who want to truly display their love for each other could be given a bottle of champagne, massage oil, scented candles, and contraceptives.
• Galentines: Not all are lucky in love, not all want to be. Make sure you don’t leave out travelling friends when preparing for Valentine’s Day. Tailoring these around sightseeing and nearby attractions is the way to go.
• Extras bundle: Certain guests will want to embrace Valentines in all its glory, so why not offer a package that includes all the necessary extras such as rose petals, fruit plates, late check-out, heart-shaped foods, marshmallows, gift bags, and chocolate fondue.

Once you’ve created your valentines day hotel packages, it’s time to sell them. Here’s how to market your Valentine’s Day vacation packages effectively:

• Run a Valentine’s Day email campaign
• Use images on social media
• Encourage sharing and feedback online
• Boost social engagement and sharing with music by creating playlists
• Create special menus for the day
• Market to single guests

Work from hotel package

A work from hotel package is designed to speak to the ever-increasing number of remote workers and digital nomads who can clock in from anywhere.

When developing a work from hotel package, consider the amenities that every remote worker will be looking for:

• Offer free, unlimited WiFi, and give package guests the rooms with the strongest signal.
• Ensure there is an appropriate workspace in the rooms you offer as part of the package.
• Develop a work hub/business centre, or at the very least a quiet communal space where guests can work in peace.

In terms of the package itself, you might offer a work from hotel day rate, which allows a guest to work in comfort from 9 to 5, without actually staying overnight. You might also include extras like a free knock-off drink or post-work massage.

Ease of use and good booking engine integration was paramount for us. Revenue has increased, up to 20% since using Little Hotelier.

Craig Fisher,

Company Manager

Sun Worship Eco Villas

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Popular travel packages around the world

Depending on where your property is located, some packages will be more attractive than others. Here are some popular travel package examples from around the world.

USA travel packages

While some of the big cities such as New York, Los Angeles, or Las Vegas are always popular, the USA is also huge when it comes to national parks and adventure tours. 

Australia travel packages

In Australia, packages revolving around the outback and local wildlife experiences are booming, since these are unique experiences that can’t be found anywhere else. On top of that, tours that take in Sydney Harbour, the Opera House, and the harbour Bridge are always winners too.

Japan travel packages

Japan has a big range of package opportunities, many of which depend on the season. Whether it’s skiing during winter, cherry blossom tours in spring, or Kyoto in autumn, there are plenty of outdoor activities. In addition, touring iconic cities such as Tokyo or visiting Mount Fuji can also form part of travel packages.

Iceland travel packages

Iceland is most famous for natural wonders and packages usually reflect this. Popular options include a tour of the entire circumference, the Golden Circle tourist route, horse trekking adventures, and northern lights tours.

Travel packages to Hawaii 

Hawaii is unique and has something for everyone, opening it up to a whole range of package options. These include island hopping tours, romantic packages, family adventures, cruises, and sightseeing tours which include volcanoes, waterfalls, canyons and more.

Italy travel packages 

Italy has no shortage of package opportunities, with classic tours of Rome, Venice, and Florence; the Amalfi coast, Sicily, and wine tours in Tuscany. Food, history, and culture are all huge themes to be explored with travel packages.

Greece travel packages 

Luxury, indulgence, and relaxation should permeate package deals for Greece. With island hopping opportunities, classic history tours, sailing packages, and culinary experiences, guests are not short of options.