Tiket.com: A guide for small hotels

What is tiket.com?

Tiket.com is an Indonesian online travel agency (OTA) that offers hotels and other travel businesses a convenient way to obtain bookings from travellers.

When it was established in 2011, tiket.com was Indonesia’s first and only dedicated OTA. It has since grown into one of the largest and most comprehensive online travel companies in the country, used by both locals and international travellers to book hotels, flights, car hire and more.

In this guide we’ll take a closer look at tiket.com, to find out whether it’s worth creating a listing on the platform for your hotel.

Why use Tiket.com as a small property?

While tiket.com is a domestic OTA with a focus on the Indonesian travel market, it still has a huge user base, and can generate just as much business for an Indonesian hotel as globally recognised OTAs like Booking.com, Expedia and Airbnb.

Tiket.com doesn’t publish user numbers, but the general stats tell the story: the site attracts millions of monthly visitors (90% of that traffic originating in Indonesia), who are serviced by thousands of tiket.com employees.

Competition in the Indonesian hotel space is fierce. In order to secure bookings, small properties need to maintain a presence wherever potential guests are.

Tiket.com is one of those places, and should form a key booking channel for all small, independent Indonesian hotels.

Tiket vs Traveloka: which is better?

The most direct comparison and competitor to tiket.com is Traveloka, Indonesia’s largest home-grown OTA. So which booking channel is better for an independent hotel?

Traveloka does have size on its side: the site attracts around twice as many visitors as tiket.com. It also has a bigger international footprint, with around 37% of traffic coming from outside Indonesia (versus 10% for tiket.com).

That said, tiket.com wins on a number of key visitor engagement metrics. It has a far lower bounce rate than Traveloka, it keeps visitors on the site for longer, and it gets them visiting more pages, which suggests that tiket travel online users are more likely to book.

Commission fee differences are negligible between the two platforms, so the best option is to create a listing on both, to ensure you don’t miss out on any potential business.

Tiket.com reviews: Should you use it?

Should you use tiket.com? While the tiket.com reviews that can be found online are predominantly from travellers who book through the platform, rather than hotels who sell through the platform, there are some generally accepted strengths and weaknesses of tiket.com that might help you to decide whether the platform is right for you.

Tiket.com pros

• Market reach: Tiket.com connects properties with millions of travellers, dramatically increasing your visibility (and potentially your bookings).
• Promotional support: The platform gives you plenty of opportunities to promote your property, both paid and unpaid.
• Ease of management: Tiket.com is an easy-to-use platform that offers dedicated, 24/7 support and technical assistance to property owners.
• Dedicated small property categories: Villas and apartments aren’t lumped in with hotels – these small properties enjoy their own tab on the home screen that more precisely targets guests.

Tiket.com cons

• User complaints: While the platform is popular, travellers have reported negative experiences with customer service that could affect your reputation by association.
• Price pressures: Tiket.com allows users to quickly and easily compare prices, which can turn the platform into a race to the bottom in terms of rates.
• Indonesia-only: If you’re looking to market to an international audience, there are better platforms for doing so: Traveloka, Booking.com, Expedia, Airbnb, etc.

Is Tiket.com reliable for managing reservations?

Yes, tiket.com is a proven and perfect reliable platform for listing your property, taking bookings and payments, and managing those reservations. It also works well with property management systems (PMSs) and channel managers like Little Hotelier.

Tiket Indonesia: Why local OTAs matter

Tiket.com is focused on the Indonesian market – and that’s not necessarily a bad thing. By concentrating on a specific region, the platform:

• Better understands Indonesian traveller behaviour.
• Can build a site designed for Indonesian users
• Takes domestic travel trends into account, to more effectively market, promote and sell local properties.
• Allows small property owners to capitalise on distinctly Indonesian processes, technologies and payment methods.

How to get started with Tiket.com

Becoming a partner with Tiket.com is simple. By following the five steps below, you can quickly list your property or service and start attracting customers through the platform.

1. Create a partner account: Visit the tiket.com homepage and click on the ‘Be a ticket.com Partner’ at the top of the screen. Sign up as either a hotel or villa/apartment, providing your business details, including company name, contact information and any necessary documentation.
2. Set up your listing: Once you’re approved as a partner, log in to the tiket.com extranet to set up your listing. Fill in key information such as the property description, high-quality photos, room rates, amenities and policies to attract potential customers.
3. Submit for approval: Once you’ve created and optimised your listing, ensure all details are accurate, your images are high quality and your room rates are competitive, then submit your listing for approval.
4. Go live and attract bookings: Approval gained, you’re now live on the site. From here you can tweak your pricing to be more competitive. Consider enabling relevant tiket promos or using tiket’s marketing tools to boost visibility, particularly while you’re establishing your reputation on the platform.
5. Manage and grow: Regularly update your rates and availability to maximise bookings and revenue. Solicit and respond to reviews from guests to build up a good tiket.com rating.

If this sounds like a lot of work—yet another OTA listing to add to the pile—it shouldn’t. Tiket.com represents a great opportunity for Indonesian property owners, and with a bit of help from a tool like Little Hotelier, managing and optimising your presence on the platform couldn’t be simpler.